Apple does it too so that it could link its new iTunes web centric to Facebook. This is the first time Apple officially uses a non-Apple platform.
This is how the page managed by Vitrue agency is presented:
With over 150,000 apps available in the App Store and with more than 3 billion downloads, bringing the incredibly popular App Store to Facebook was a perfect fit. Both the App Store and Facebook are currently two of hottest application development platforms today, so bringing the two together is a match made in heaven. People love their apps and nowhere are they better able to express these feelings than Facebook. The custom solutions designed for the App Store Facebook page allows fans to discover and share apps more easily than ever before.
To create the page and its custom components, Vitrue worked with the iTunes team at Apple to provide strategic guidance, creative design, solution development and account management.
The new App Store page features the following Vitrue solutions, allowing fans to more easily find and share apps with their friends:
– A “Featured” tab including highlights from the App Store, such as “App Store Essentials,” “App of the Week” and Top Charts listing the most downloaded apps
– A “Games” tab to showcase featured games and Top Charts specifically for Games
– A “Search & Share” tab allowing fans to search for their favorite apps (via the App Store API) and share them with their friends without ever leaving Facebook
– Vitrue’s SRM (Social Relationship Manager) powering advanced wall posts, complete with scheduling, tracking and moderation capabilities
