Recently big media players such as ABS, News Corp, Hulu (Fox) have started moving to the digital devices like iPad, Xbox and PS3.

The success case of ABC and iPad, delivering more than 650.000 TV episode in the first 2 weeks, has persuaded other players to move very fast.

A rumor has it that News Corp wants to deliver their content very soon using the XboXTV platform. Moreover, recently it was announced that HULU will move on iPad with a custom application.

This outlines the next year trend where the next generation of Network TV based on Android, Apple, Windows and other OSs, will become a new market of interactive channels for home entertainment, social networking, content producing and advertising.

Mirco Pasqualini
Published June 26, 2011
Category: Campaign, Entertainement, TV2.0

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