This is the Diesel store in Spain and while people like Levi’s they have been busy building in the new Facebook ’like’ functionality into their online stores, Diesel has been integrating Facebook into a real-world store and they’ve called it Diesel Cam.

It’s a touchscreen system that sits outside the change rooms and allows customers to take photos of themselves, crop them to their liking, add a comment and then instantly upload them to Facebook. It’s essentially a social mirror and ties perfectly into how the current shopping experience is evolving!

Mirco Pasqualini
Published June 26, 2011
Category: Campaign, Cheap News, Entertainement, Interaction, Social Network, Technology

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