Citroen DS3 Traditional Product Brochure Evolved by AR

Mirco Pasqualini
AUTHOR

Focused on Interactive Advertising, Digital UX, TV2.0 - IpTV UI, Branding & Design, Web Strategies, Web Technologies & Architecture, Application UX & Interface @ New York - Linkedin Profile

CITROEN was the first car manufacturer to introduce a 3D brochure for the launch of the C3 Picasso. Now Citroen renewed this experience with the DS3. With this new experience the user can watch every side of the car and make a virtual test drive gaming online using the paper-brochure.

www.ds3.citroen.com