D8: About the Apple strategy with Steve Jobs
Mirco Pasqualini
Focused on Interactive Advertising, Digital UX, TV2.0 - IpTV UI, Branding & Design, Web Strategies, Web Technologies & Architecture, Application UX & Interface @ New York - Linkedin Profile

Much has happened since Apple CEO Steve Jobs last appeared on the stage. At that time, in May 2007, the iPhone had not yet arrived at market, the app ecosystem it would usher in was still gestating and the iPad was simply a long-running rumor.

So the conversation onstage focused largely on the iPod, iTunes and Apple’s (AAPL) relationship with the music industry, and the forthcoming launch of the iPhone. A few months earlier, Jobs had penned a widely read open letter, “Thoughts on Music,” calling on the “big four” music companies to sell their music without digital rights management. iTunes was already the world’s largest online music distribution system, so his thoughts generated quite a bit of discussion–and a fair bit of controversy.

Today, the iPhone is nearly three years old. It has sold 50 million units worldwide, and the multitouch interface and app ecosystem it pioneered have arguably revolutionized the smartphone industry.

Today, the iPad is no longer a rumor. Launched just two months ago, it has already sold two million units and seems poised to revolutionize an industry or two of its own.

And today, Jobs is once again shaking up an industry with another open letter, “Thoughts on Flash,” a withering rumination on Adobe’s (ADBE) Flash platform and the future of online video.

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Mirco Pasqualini
Mirco Pasqualini
Published June 26, 2011
Category: Cheap News, Interaction, Rumors, Social Network, Technology, TV2.0, video, Web

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