Starbucks Social Strategy Keynote

A keynote presentation by Alexandra Wheeler (Digital Director of Starbucks) opened the recent Social Media Influence 2010 conference in London. And for those of you who don’t know, Starbucks was the first consumer brand to reach 10 million fans on Facebook… you thought it was Coke right?
Social Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks (SLIDE)
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