Paper & Digital match for AXA campaign
The Belgian insurance company Axa created a new campaign matching interactive technologies with the traditional paper advertising. The video below shows how they gave life to a print ad. When you look at the ad you see an accident and when you place your iPhone over the ad you get the remaining part of the story which ends with a product demo where you can instantly download their app.
The line that divides the print ads and mobile is very thin and you “only” need an iPhone.
Want to know more? Visit http://www.axa.be/iphone