It might look like Apple will crush competing iPhone and iPad advertising companies with its iAd program, but startups aren’t giving up. For example, a Toronto company called mDialog is trying to stand out by offering greater interactivity, which might make ads genuinely useful. Today it’s unveiling its latest improvement — support for what the company calls “in-stream apps”.
So you could be watching a 30-second video advertising a car, then tap a button to find the nearest dealership. All the activity happens within the ad, so the video pauses while you look for a dealership, then it resumes once you’re done. (You might not care about continuing the ad itself, but you were probably watching another video when the ad popped up, so this integration reduces overall disruption.)
mDialog already announced “interactive overlays” for its ads, but a company spokesman told me that today’s announcement goes further, with “interactive apps within the overlays themselves.”
mDialog platform provide some cool features like as:
Dynamic Pre, Mid and Post-Roll Insertion
mDialog ability to dynamically insert pre-, multiple mid-, and post-roll ads into your video is nothing short of revolutionary. Using our innovative ad marker system, you choose the ad insertion points at the places in the video that make the most sense for you. On mDialog Mobile Video Platform, your video content and ad content remain physically separated; ads are injected into the video content just-in-time at the places chosen by you.
Target Away
The key to a successful advertising campaign is making sure that the right people receive the ads most relevant to them; the mDialog Mobile Video Platform makes this incredibly easy. With features like geo-targeting, time-of-day targeting, frequency capping, impression weighting, you can finely tune your video ad campaigns and ensure that the right ads are being delivered at the right time, to the right people.
Mobile Web or Applications, It’s All The Same
With mDialog, it doesn’t matter whether you’re delivering your video into an iPod, iPhone or iPad application using our SDK, or into the mobile web using our HTML5 player; our dynamic video ad insertion technology works the same.
A Truly Interactive In-stream Experience
mDialog’s overlay technology allows for a truly interactive and engaging overlay experience. Whether you choose to overlay your video discreetly, or provide a fully immersive and engaging experience, your overlay implementation is only limited by your imagination. Video ad campaigns can now be augmented by innovative overlay companion experiences, or overlays can enhance the feature content. And with mDialog, all the same features available to video ads —highly targeted, dynamic and real-time video ads—are available to in-stream video overlays.
For more info mdialog.com