We are at a turning point in the development of advertising platforms, where technology, social behavior, analytical data in real time, design and marketing converge to create a new multidisciplinary thinking of advertising.
In many cases in recent years, campaigns on traditional media and digital communication have shown us how to have a shared interactive platform for advertising appears to be the most important part of any strategy, capable of determining the success or failure of each operation.
The key elements of any interactive advertising platform are:
- Business and Product Integration
- Multi-channel
- Game side
- Socialize / Collaborative features
- Customizable
This approach is producing a huge controversial opinions about what is an advertising platform.
For some people an interactive platform is not advertising platform but just a tool, for others we are talking about the same thing. However, the truth is that something new is rising in the business.
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Published June 26, 2011
Category: Campaign, Most Popular, Platform
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