As users flock to location-based services like Foursquare and Gowalla, local businesses and media organizations are beginning to use the check-in as a marketing tool for events and campaigns. Geotoko a platform that allows businesses to run contests and sweepstakes using location-based services.
Co-founded by Adarsh Pallian, Geotoko gives businesses a dashboard, where they can create a designated site for a promotional campaign. On the site, Geotoko will aggregate check-in and geolocation info from Foursquare, Twitter and Gowalla (and perhaps soon Brightkite and Facebook) for the businesses location along with the details of a campaign or promotion (i.e. prizes, free gifts). The business can Tweet out the link to the page to potential users, who can check-in to the locale as a sweepstakes entry.
Visit site: www.geotoko.com