This weekend, ZZegna started a new great viral interactive app for Facebook where online users can join the live fashion show and watch models from 4 different camera placed around the Catlwalk.

During the show each user could grab a screenshot of the show and save it in an album on their Facebook profile.
The show looked very good especially the part of creating the viral effect and user participation/engagement. Now you can check the on-demand show here: http://apps.facebook.com/zzegna-photographer/?ref=ts

Mirco Pasqualini
Published June 26, 2011
Category: Advertising, Campaign, Cheap News, Viral

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