Honda: TV film Interacts With your iPhone App

Mirco Pasqualini
AUTHOR

Focused on Interactive Advertising, Digital UX, TV2.0 - IpTV UI, Branding & Design, Web Strategies, Web Technologies & Architecture, Application UX & Interface @ New York - Linkedin Profile

The TV film “This Unpredictable Life” which opens today in the UK, is integrated with an iOS application. Using an audio recognition technology, you can “catch” the characters from the iPhone during the commercial.

If you can gather all, you unlock extra content. This is a great example of using technology and creative possibilities in the future.

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