Murdoch’s The DAILY for iPad
Mirco Pasqualini
Focused on Interactive Advertising, Digital UX, TV2.0 - IpTV UI, Branding & Design, Web Strategies, Web Technologies & Architecture, Application UX & Interface @ New York - Linkedin Profile

Launched at a New York event this morning, it pledges to offer “the best of traditional journalism” with “the best of contemporary technology” like 360 degree photos and naturally lots of fancy multimedia content that is all pushed directly to the iPad every day. It’s priced at $.99 per week or $39.99 annually and launches today, unsurprisingly with Egypt taking the “cover” image. The team behind the new-age zine showed off plenty of that technology, including a magazine-like reading interface, letting you flip through pages or access a “carousel,” that gives you a higher-level view of the pages for easy, virtual flipping.

The Daily also includes audio versions with professional voiceover so you won’t have to worry about GPS voice. It also features video overviews of all the content if you just don’t have time for reading or listening. You can share stuff you like on Twitter or Facebook and others will be able to read those stories for free via the web, but not all the content, naturally. The site will offer app reviews and features with links right to the App Store. Sports fans get full schedules and news updates for the teams they like.

Get the App from iTunes Store


Mirco Pasqualini
Mirco Pasqualini
Published June 26, 2011
Category: Business Model, Social Network

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