British e-commerce web site Net-A-Porter tapped the Google TV platform for a digital television station that allows consumers to shop as they browse video content unique to the site.
Net-A-Porter TV is composed of runway shows, exclusive designer interviews, photo shoots and insider trend reports. Viewers can share, like, embed and comment on all of the videos, which results in a highly interactive and engaging shopping experience.
“Since the launch is all about being social, sharing the content and having a unique experience, I think it will certainly add value to Net-A-Porter,” said Christopher Dessi, managing partner at Drive Action Digital, Wayne, NJ. “Video is a powerful medium, for sure.