Today, a social campaign designed to help people increase their Plant/Life balance has started. It starts off with a 20,000+ plant give away at major train stations across Australia, with each plant having a special code to be activated through a Facebook app that aims to combine the digital and physical worlds into an innovative social campaign experience .
Essentially, the Facebook App teaches you how to care for a plant on your desk at work and a bit more i.e. the app challenges you, your friends and co-workers to be part of a 12 week experience that provides an ongoing series of competitions, educational pieces, friend interaction and giveaways as you learn how to improve your Plant/Life Balance.
If you didn’t get a free plant, don’t worry, there is a ‘bring your own’ option! You just won’t get the customized growing tips! So grab a plant suitable for indoors (use our cool plant matcher) and jump to the app to join in a little office fun with your friends and coworkers! Click here to check out the Plant/Life Balance app. The campaign is for the Nursery & Garden Industry of Australia.