The 2Night Award 2011 (an Italian event for Entertainment Night Clubs) is introducing a special innovation in the club where the event will be held (created by H-art).
During the 8 nights of 2Night award each guests will receive 2night branded party bracelet with an RFID microchip inside.
The RFID microchip will allow visitors to connect their Facebook profiles to the bracelet and as they get close to a sponsor’s “Like box” they will be able to automatically share with friends a like post on their wall in real time.
This iss another example of a good interactive project that offers solutions and strong connection between the virtual and physical ecosystems that some of my friends would call Transmediale 
A similar pilot project was developed in Israel by Coca Cola for Coca Cola Village which was featured in an article months ago.
Want to see an example with Instagram Print now?
