Lynx Excite Angel Ambushes London Victoria
Lynx have rolled out an interesting Augmented Reality Campaign at Victoria Station in London where people walking in the station hall interact directly with the Lynx Angels through a Digital Video Billboard.
As passers by walk onto the Lynx “Markers” the Excite Angels literally fall to earth in the digital billboard, and then interact with whom ever is standing on the marker.
This experiment is also part of a new social campaign that has just launched, the “Lynx Excite Fallen Angel” which challenges users to head to Facebook to see if they are the one person on earth that can release an archangel.