PepsiCo Zeitgeist
PepsiCo is following the wave of SXSW2011 even after the project’s Social Media Hell by R/GA that seeks to build social networks in an attempt to gather information and better understanding of the event.
The project PepsiCo Zeitgeist tries to interpret data from Twitter, Flickr, Sched and FourSquare, to create maps and infographics in real time to understand behavior and trends of the SXSW guests.
Check it out at www.pepsicozeitgeist.com