Renault connects Facebook to the AutoRAI with RFID
Renault made it possible to bring the world of Facebook into the real world of the AutoRAI 2011.
For the Amsterdam Motorshow an innovative and real-time social sharing experience was created. At the largest automotive event in Netherlands, 250.000 visitors could like Renault cars through a RFID Facebook card.
Each Renault car was accompanied by a RFID scanning station that was hooked up to an iPad. The scanning stations prompted you to “Like” the car by swiping the RFID card, essentially posting that car and associated content to your Facebook wall in real time. Similar campaign was done last year, called the Coca-Cola Village and more recent 2Night Awards Party.
Hyundai too at AutoRAI introducing the same ‘game’