The winners of the Webby Awards 2011 are:
Interactive Advertising
Augmented Reality
Converse The Sampler for iPhone (R/GA)
Banner Campaign
Forget Everything You Know About Flying (Albion London)
Banner Singles
All Kinds of Fun (TBWA Media Arts Lab)
Best Integrated Media Plan
Samsung 3D (Muse Amsterdam and Starcom)
Best Uses of Online Media
The Johnny Cash Project (@radical.media)
Best Uses of Social Media
Old Spice Response Campaign (Wieden+Kennedy)
Branded Content
Lego Click: A short film (Pereira & O’Dell)
Email Marketing
White. Very White (Proximity Colombia)
Game or Application
Google Chrome Fastball (BBH New York and Google Creative Lab)
Integrated Campaigns
Old Spice “Smaell like as a man, man” (Wieden+Kennedy)
Mobile & Experience Marketing
Yahoo! Bus Stop Derby (Goodby, Silverstein & Partners)
Online Campaigns
Nike + City Graffiti (Boondoggle Amsterdam)
Online Commercial
Coca-Cola Happiness Machine Video (Definition 6)
Online Guerilla & Innovation
The Google Job Experiment (www.alecbrownstein.com)
Rich Media: B2C
AT&T World Cup Headercam Banner (BBDO New York)
Rich Media: Non Profit Educational
Street View Sudan (KONG)
Rich Media: Promotional
A Hunter Shoots a bear (BUZZMAN)
Viral Marketing
Old Spice Response Campaign (Wieden+Kennedy)
Mobile Apps
Best use of device Camera
Chase Quick Deposit (JPMorgan Chase)
Best use of GPS or Location Technology
Foursquare (foursquare)
Best use of Mobile Video
MLB.com at Bat (MLB Advanced Media, LP)
Education & Reference
HowStuffWorks App (Discovery Communications)
Entertainment – Handheld Devices
This American Life for iPhone (Public Radio Exchange)
Entertainment – Tablet
PBS for iPad (PBS)
Experimental & Innovation
Airwalk (Y&R New York)
Games – Handheld Devices
Angry Birds (Rovio)
Games – Tablet
Jambalaya (FastSpot)
Guide / Ratings / Review
Yelp Mobile (Yelp)
Integrated Mobile Experience
Nike+ GPS (R/GA)
LifeStyle – Handheld Device
Jamie’s Recipes (Zolmo)
LifeStyle – Tablet
MOMA (Deep Focus)
Website
Art
Adobe Museum of digital media (Goodby, Silverstein & Partners)
Automotive
2011 Mediocrity (Carmichael Lynch)
Best Home Welcome page
LEGO (LEGO)
Best Navigation & Structure
Hidden Heros (LEGO)
Best Practice
Dropbox (Dropbox)
Best use of Animation and Motion Graphics
Monet 2010 (Les 84)
Best community
OpenIDEO (IDEO)
Fashion
Nowness (CREATETHE GROUP)
Personal Blog
What I made ( Scott Bedford)
For more information about the Webby winners check the Webby Website full list.