
My first post (January 8th, 2011) on the Italian version of iMagazine was about the bestselling book “Business Model Generation” .

Today I am writing to announce the Business Model Toolbox app for iPad. This tool will improve my day-by-day work in investigating the effectiveness of ideas and concepts for Clients I am working for..
The Business Model Canvas helps me in having a complete vision about the consequences of all my choices while I do develop new products and services. I never start to build something without validating the model profitability since I consider every project as a little business idea. I tend to avoid beautifully shaped but inefficient products.

Now, the “canvas” framework joins digital in a very fast and easy to use app, adding economical features with costs/revenues report visualization. For all the professionals who rely on canvas, this app ensures a quicker way to work and sharing results as well as achieved hints.

The app costs $29.99. The author says: “For the price of a business lunch, you could be inventing or improving your business model. Skip lunch today.”



