It was 6 years ago when I started talking about the idea to deliver live video feed to the devices with different content organization, but the main obstacle was always the same:
“No, the people don’t want passive live feed into interactive devices, they want onDemand video.”
Anyway, the trend now seems opposite because the mobile devices are changing the screen size and their “mobile” use.
In the past weeks, CNN introduced a new app for tablets and a new web video service for delivering live video to Broadcast Network TV, iPad, mobile phones and web browser on computers.
This way they are expanding the users dock and really starting to re-think how the audience perceives their content’s UX.
But CNN is not the alone, Warner Bros Cable released their app for iPad 2 months ago, where their customers can watch their favorite channel in their living room TV while at the same time on their iPad which is good if you want watch ESPN and your wife HBO.
Another good example of Live TV on mobile devices comes from Italy where Sky (News Corp.), the Sat Broadcast platform, has an iPad app that streams the live News Show (SkyTG24) with a digital in-app subscription payment.
What’s next now? What will happen when the technology and mobile devices become more dominant on the market than the traditional TV in the living room?
How will the broadcast channels manage their advertising space when they can’t guarantee the same visibility on traditional TV screens as mobile screens?
The TV as we know it is definitely at the end point of its life as a physical object and it’s becoming a middle-ware in the new devices eco-system of our house.