So, we know the issue to find the right person remains always a great deal in life of everybody. In the past 15 years the Dating Services were the first exploring the interactive platforms and social networking solutions and the business raise in this market looks don’t feel any economic and market difficulty how the latest financial data of brand like as Zoosk demonstrate.
Zoosk is announcing revenue numbers, reporting that the startup has grown its annual sales run rate approximately 250% in 2010 to more than $90 million. That’s up from $20 million in revenue in 2009. – Zooks
Some big brand just for introduce you in this market:
- Match.com
- eHarmony
- Lavalife
- Matchmaker.com
- Chemistry.com
- Plentyoffish
- OkCupid
- Date.com
- Zoosk
These are probably the most important brands for Dating Sites without consider all the other social networking platforms where often many relations and dating beginning inside them. Some of most popular between adult and Teens:
- Facebook
- hi5
- Bebo
- Orkut
- Ning
- Gaia Online
Take in consideration of the Half or US Adults now use Social Networks and the use of them daily grow.
[T]ake a look below at the steep curve of the user growth rate in all age ranges and demographics, and the continuing pervasiveness of social networking into every facet of work, play and life in general. It’s hard to argue that social media hasn’t changed forever how we interact and connect online. – Search Engine Journal
I take the opportunity to talk about Social Network dating sites (because probably are the perfect place where see the best Social-interaction ideas) after have discover f*Buddies site.
F-Buddies site try to satisfy one of probably most diffuse questions of everybody especially when you are teenager (and not sometimes). Who like me?
The site using your Facebook profile information (Friends network) give you the opportunity to ‘check’ the people with your I’d like have a ‘friend-relations with Benefits’ in a total anonymous way. You can discover who choose you only if you have expressed the same preference.
The real basic flow and in the sometime the great engage it offer is an unbelievable sample of Social Model interaction where it meet the ‘Community request’.
But F-Buddies is not the only one site interesting who exploring new Social Interaction model. OkCupid (Recently by Match.com for 50 Millions Cash) manage a daily User traffic of 558K worldwide and the difference and value versus other competitors is the quantity of innovative solutions based on the Gamification-model it offer for ‘discover’ new people.
- QuickMatch: A basic tool to Skip & Rate someone (you can spend hours motivated by the pleasure to discover always new person)
- Who View me: Basic function notify to you who watch your profile
- UGC Badges: Other user can reward you with Badges based on your ‘Soul’
- Local: Who is close to you are looking for someone for spend next friday night or weekend.
Definitively the social dating represent a good sample and lab for interactive matching where the advertising world need to understand and follow a little bit more in terms of behaviors and flow.