Similar to the Idea already used in Swedish for Mini, where the audience can become Mayor for one week of a virtual Mini though a FourSquare Check-in, the Swedish Post create a unusual competition integrating virtual in the real way.
The game is based on 42 virtual packages containing products such as cameras, laptops, smartphones, etc., needed to be delivered in specific areas defined by the game.
Following the compass through the application , the mission is to deliver balancing the package without dropping it virtually. The first you can, get the package contents.
These packages are released at specific times: 6 am, noon and 6 pm. And the deadline for each deliverable is 24 hours.
And in the middle of the game, if your package is almost falling, you can pass by an agency of the Swedish Post to earn another chance.
The joke of course only applies to residents in Sweden, and runs until October 9. Here the App Link
GeoSocial Campaign by Mini