More of one year ago I talk about the the incoming ‘tracking business‘ like as something will be change completely every kind of business in the next years.
This argument is everyday more present especially now where Facebook introducing the Timeline profile page. This is particularly important for define officially the start of Self-tracking hera, because Facebook finally focus his attention is the most important function: track your life.
Facebook always more will be not a ‘Social Network’ but looks more like as the ‘Social Tracking’ platform where everybody track their activities, movement, think and relations. The Facebook will be your International ID and life tracking tools for be able to share your information with other products and service when you want it.
“Some months ago Facebook acquire the App/company of Nicholas Felton, famous info graphic designer. This project call Daytum was a Self-tracking white app”
I know many people scream at this idea but this will be the future because it’s a Human Behavior and it will drive the business. The humans always track, write or leave sign about their actions, think, dream and culture sometimes on paper, other times on rocks and most recently in the digital space of the web.
All biggest business player in any sector already start to invest to define new solution for self-tracking like as Adidas and many other are ready to introduce their solutions on the market like as the Digital Wallets.
With the platform provide self-tracking a new pitch social business born: that of interpret all this huge datas and maybe remember you it though a specific function, service or User Experience flow.
But the Analytic Challenge of self-tracking is no new. Viewzi (not dead) was a cool project on the web try to visualize infographic & timeline about your social Network activities. ( an other similar project was Revisit )
Are many the projects in this way someone think too to be able to foresee financial crisis though the social networks behaviors and analytic, other try to understand the emotional status of a country though twitter.
What is true the capabilities to analyze and use this information for provide new service and product will be the next step of Social Influence products and service on Digital.
This is an unusual article without specific interpretation but just a for leave a consideration about what are happing now on the market.