Toyota Social Network racer
Mirco Pasqualini
Mirco Pasqualini
AUTHOR
Focused on Interactive Advertising, Digital UX, TV2.0 - IpTV UI, Branding & Design, Web Strategies, Web Technologies & Architecture, Application UX & Interface. @ New York - Linkedin Profile

Toyota present his latest aggregative/social campaign over Facebook called Social Network Racer. A Flash App 3D based where the track shape is the user name and the advertising commercial are the user friends and fan page icons.

The best classified driver will win a exclusive participation in december at the Tokyo Motor Show and discover the new Toyota FT-86 II.

Mirco Pasqualini
Mirco Pasqualini
Published June 26, 2011
Category: Campaign

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