JCPenney Voice Message Gift tag for Xmas
Mirco Pasqualini
Focused on Interactive Advertising, Digital UX, TV2.0 - IpTV UI, Branding & Design, Web Strategies, Web Technologies & Architecture, Application UX & Interface. @ New York - Linkedin Profile

This christmas JCPenny introducing an interactive features for the Xmas campaign. Buy a Gift for your family or friends and record a custom audio message and tag your pack.

How it work?
where everyone who buys a gift for Xmas will receive a unique QR code Gift Tag or “Santa Tag” as they are calling them…

That QR code allows the gift giver to scan and record a personalised voice message for the recipient… Once they are done, just stick the QR code Santa Tag on the present and you’re done! It’s actually a pretty innovative way to utilise QR codes, particurally in such a personalised way, and for me, this is a super smart experiment for JCPenney.

Mirco Pasqualini
Mirco Pasqualini
Published June 26, 2011
Category: Campaign

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